Sena.
An identity that says “picked by hand” among AI-made sameness, and the platform behind it: a template shop, a studio and a marketplace for designers.
Our own brand and the platform you are reading. Not a client project.
- What we did
- Brand, website, platform engineering
- Built with
- Next.js, Supabase, Stripe
- Year
- 2026
- Live
- senaui.com
Sena sells templates any AI tool can build on, and designs and builds for clients. In a market filling with sameness, the brand had to say the opposite at a glance: people chose this.
Two layers, always together.
The exact layer is one typeface, a grid, rounded panels and ink pills for every action. The hand layer is one marker line: the wordmark, written in a single even stroke leaning ten degrees, and a tile made from its own s. The mark is always drawn, never set in a script font.
- Identity
- Brand book
- Website
- Platform
No brand colour, on purpose.
The templates bring the colour, so the brand keeps to white, ink and a quiet grey. One lime marks what you chose, what is new and what is done, and never carries text, where it would be too pale to read.
A platform held to its own rules.
Behind the pages: accounts, checkout, a library of versioned downloads, a studio inbox and a designers' pilot. Every template upload is scanned for secrets and checked against the Sena Standard; every database table is closed to anyone it does not belong to, and tested by an attack that tries.
Something like this?
See what a brand and website project with us covers, and what it starts at.