Brand book

Version 1.0 · October 2026

Curated AI-ready templates
A long white gallery under a skylight, framed works along both walls.
Photo: Yosuke Ota, Unsplash.

Picked by hand.

Sena is a design studio for the AI era: human design, built for any AI tool, never AI slop. Every template, brand and product we make is picked by hand, and the identity says so with two layers that always appear together.

Browse templates
The exactGeist, the grid, tiles and ink pills: everything a machine could set.
The handOne marker line: it writes the name, then circles, ticks and points at what matters.
1Looks professional. Stays professional.Human design. Our studio made it, and checked it before it went on sale.
2Your AI tool won't break it.AI-ready and tested. The template explains itself to the tool you open it in.
3Buy once, build anywhere.Tool freedom. Never locked to one platform; yours to keep building.

Colour

Ink leads. Paper gives it room. Lime marks what matters, and only that.

InkPrimary. Type, the logo, every action.#0B0B0C
LimeAccent. What you chose, what is new, what is done.#DBF865
PaperThe page.#FFFFFF
PlateThe grey that frames product.#F4F4F3
Paper 55%Ink 30%Greys 12%
  • Ink is the actionButtons are ink pills, white type. One primary action per view.
  • Lime marks a choiceA fill with ink on it. Never type, never more than one lime band per page.
  • Three groundsWhite, the grey band, or ink. Cards stay white with a hairline. No gradients, no glows.

Typography

One family, Geist, for everything except the logo. Sentence case everywhere; headings run tight, body text gets room.

Aa
DisplayTemplates your AI tool won't break.
H1Curated AI-ready templates
H2Looks professional. Stays professional.
H3Buy once, build anywhere
BodyEvery template ships with its context files and a documented structure.
SmallUpdated 13 October 2026

Patterns and marks

The logo's pen in a curator's hand, and textures made of the two layers. One mark and one pattern per composition.

Around what matters
Around one small thing
Tested, done, chosen
Grid: one template picked, the only lime, circled.
Lean: hairlines at the logo's 10°. A quiet ground.
Trail: the e's loop, run as one line. Crop it big.

Marks are ink or white, never lime. Patterns sit on ink or lime, tone on tone, never behind running text.

Real work, real light

Hands making things, quiet desks, the white walls of a gallery. Natural colour for the work; black and white for statements. Never stock smiles, grades or overlays.

A hand about to draw with a black marker on brown paper, two more markers and a ruler beside it.
Photo: Kelly Sikkema, Unsplash.
Two hands drawing in a sketchbook with a fine marker.
Photo: Kaizen Nguyễn, Unsplash.
A small white desk and chair against a white wall.
Photo: Bench Accounting, Unsplash.
A hand lettering on tracing paper with a mechanical pencil.
Natural · product, process, people at work. Photo: Kelly Sikkema, Unsplash.
A hand lettering on tracing paper with a mechanical pencil.
Ink · black and white, for openers and statements. Photo: Kelly Sikkema, Unsplash.
A laptop on a wooden desk against a white wall.The Sena template's homepage on the laptop's screen.
Product in context: a real template on a real screen, never a floating mockup. Photo: Sincerely Media, Unsplash.

A studio with a point of view.

StrongWe say what we stand for: human design, built for AI, no slop.
ProfessionalWe speak as a studio. We, never I. Confident, never loud.
SpecificDates, tools and numbers we can prove. Receipts over promises.
PlainShort sentences, plain words, sentence case. No hype.

Words we never use: revolutionary, unleash, supercharge, game-changing, next-level, seamless.

In use

The icon in a tab and on a profile, the logo on a link card, the hand on a post.

Sena · Curated AI-ready templates
FaviconInk tile in light tabs; the s draws heavier at 16 px.
Profile picturesOne 400 × 400 square; LinkedIn, X, GitHub and Instagram round it.
Curated AI-ready templates
Link cardWhat a pasted senaui.com turns into.
Picked by hand.
Every template we sell was picked by hand.
Receipts over promises.

Every post, cover and story is a template in the Figma brand file, Social templates page.

Downloads

The logo files, drawn from the same source as the site. Use them as they are.

Tokens and component states: style guide and UI kit. Photography via Unsplash: Yosuke Ota, Julia Taubitz, Kelly Sikkema, Kaizen Nguyễn, Sincerely Media, Bench Accounting, seth schwiet.