Otee.

An online laundry service designed end to end: three mobile apps, a website with a shop, a kiosk till and the dashboard that runs it all, on one design system.

Our lead's work before Sena: the sole product designer for Otee, 2025–26. Not a Sena client project.

Role: Sole product designer
Scope: Research, flows, UI, design system
Year: 2025–26
Tools: Figma, FigJam

Otee's kiosk till on a tablet beside the customer app on a phone

Five products for five kinds of people — customers, drivers, station staff, kiosk users and the operations team — had to feel like one service. Our lead designed all of them, from the first sitemap to the system the developers built from.

Five audiences, one service.

An order moves from a customer booking it, to a driver collecting it, to a station cleaning it, and back. Each step belongs to a different person on a different screen. The work was making that hand-off invisible.

Three mobile apps
Website and shop
Operations dashboard
Kiosk till
Design system

Otee's sitemap and product structure across every surface — The structure of every product, before any screen.

Otee's user flow across all five surfaces — One order's journey, across all five surfaces.

One system, five products.

Each product has its own Figma file, and every file draws on one design system. Developers, the product team and stakeholders worked from the same parts, so a change to a button changed it everywhere.