MindPath.
An online service for adult ADHD and autism assessment, built from a name and a mission: the identity, the website and the assessment app.
Our lead's work before Sena: product and brand design for MindPath, Ireland, 2025. Not a Sena client project.
- Role
- Product and brand designer
- Scope
- Brand, website, web app
- Year
- 2025
- Live
- mindpath.ie
MindPath arrived with a name and a purpose — trust, empathy and access in mental health — and nothing else. No logo, no colours, no site. Our lead designed all of it, with one rule throughout: calm, clear and easy for someone with ADHD to follow.
Three people, three needs.
Patients, clinicians and partners come with different needs and different comfort with screens. Research with the team set out each one, and the structure followed their journeys: learning about a service, booking it, taking an assessment.
- Brand identity
- Website
- Web app
- Research
An identity from zero.
The logo came first, then the colours, type and guidelines, so the brand had a voice before the first screen was drawn.
Calm on purpose.
Every page leads somewhere obvious, nothing competes for attention, and the assessment app asks one thing at a time. Most of the illustration is AI-made in one consistent, warm style that belongs to the brand.
- ADHD pre-assessments a day from launch
- ~10
- Full assessments in the first month
- 10+
- Early patient reviews
- 5/5
“We expected it to take weeks or even months to see results, but within just a few days, the launch, assessments and scheduling were already showing great success.”
Something like this?
See what a brand and website project with us covers, and what it starts at.